LEO Weekly cover story from 7/26/2017.
By Kevin Gibson
Megabrewers, such as Budweiser and Miller, spend millions marketing their latest retro can, funky bottle or limited-time labeling, including Budweiser’s “America” labels this summer. But what’s inside never changes, essentially making it all just a lot of marketing mumbo jumbo.
“Beer labels are the new album covers,” said Paul Young, a brewer at Monnik Beer Co. in Louisville and former owner of a homebrew supply store.
Through the years, beer labels have evolved, at times offering vibrant colors and imaginative designs, and, at times, giving us little more than a logo and perhaps a slogan. …