Louisville Ale Trail Wins Craft Beer Marketing ‘Global Crushie’ Award

Louisville Ale Trail received a Global Crushie award at this year's Craft Beer Marketing Awards (CBMAs) in the Best Beer Trail category, held during the Craft Brewers Conference in Nashville. This award recognizes the achievements of breweries, agencies, artists, and marketing partners in the craft beer industry.

The Global Crushie is considered the most elusive of all the CBMA awards, symbolizing the best in the world. Only one Global Crushie is awarded in each global category, and Louisville Ale Trail earned this extraordinary distinction during the 2023 awards program. The CBMAs, also known as "The Crushies," was launched in 2020 and have since attracted craft beer industry entries from across the globe.

"We are truly honored and humbled to receive the prestigious Global Crushie award. This accolade is a testament to both Louisville’s beer scene and our team's hard work, dedication, and passion,” said Michael Moeller, Louisville Ale Trail co-founder, in a news release. “We share this achievement with our incredible brewery partners and the ever-growing community of craft beer lovers, both tourists and Louisville residents, who have supported us throughout our journey.

The 2023 CBMAs saw the highest number of entries and winners from around the world, highlighting the immense growth and success of the craft beer industry. Louisville Ale Trail's Global Crushie win reflects the company's commitment to innovation and creativity while showcasing Louisville as a beer destination.

Louisville Ale Trail serves to engage with Louisville tourists and residents about our local beer scene by encouraging city-wide tourism through the promotion of participating member brewery taprooms. To learn more, visit www.louisvillealetrail.com.